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Overview

Entrepreneurship and Small Business is a certification from Certiport, sponsored by Intuit and the Network for Teaching Entrepreneurship, that ensures tomorrow’s leaders are prepared with the toolkit they need to get ahead in today’s competitive landscape. Whether you are starting a bakery or launching the next billion dollar startup, ESB validates a students’ understanding of core business principles, including the essentials needed to launch and maintain a successful business. Candidates for ESB certification will be expected to have key conceptual knowledge of entrepreneurial and small business principles through at least 150 hours of instruction. Please note that it is not required for students to have real-world experience as a small business manager in order to take and pass the exam. Successful completion of this certification will validate the skills and knowledge for those students interested in working in a middle-skill trade profession as their own boss and those with entrepreneurship and small business career aspirations.

Why should students study and seek certification in ESB?

Whether it is a beauty salon in a large metropolitan city, a taco shop in a booming resort location, or a car repair garage in the suburbs, an incredible number of small businesses can be found almost everywhere. In fact, in a recent report from Business.com, “every minute a new business is started in the U.S. and according to some, more than 50% of all workers will be self-employed by 2020 .” (The State of Small Business in America , 2015, Business.com, emphasis added.)

ESB certification engages and prepares students who will pursue additional postsecondary training or those who elect to enter the small business sector immediately upon high school graduation. The entrepreneurial concepts validated by this certification ensure that these students are college and career ready.

The full pathway solution to ESB certification

Through Certiport’s full pathway solution you can prepare your students for the ESB certification with tailored learning materials, practice tests, and a performance-based certification exam sponsored by Intuit and officially endorsed by The Network for Teaching Entrepreneurship (NFTE). Adding these materials into your curriculum is easy and seamless.

The full solution for ESB includes many additions to the learning materials, including a professional development course for teachers developed by The National Consortium for Entrepreneurship Education (Entre-Ed). It also includes the Entrepreneurial Mindset Index (EMI) developed by NFTE, allowing learners to discover their own strengths and weaknesses through this self assessment. The EMI was designed to be delivered before and after learning the objective domains which allows for learners to explore how the course has influenced their mindset and which archetype they most closely align to.  

Entrepreneurship and Small Business Certification

The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship; recognizing and evaluating opportunities; planning for, starting, and operating a business; marketing and sales; venture capital and seed funding; and financial management.

Country-Specific Exam versus Universal Exam

  • ESB Country-specific exams test on specific knowledge about doing business in a particular country. Currency and terminology is targeted to specific countries. ESB candidates should select a country-specific exam when available.
  • ESB Universal exams are suitable for any ESB candidate around the world. All currencies are in Euros.

Master Certification in Entrepreneurship

The Master Certification in Entrepreneurship is the next step in validating an understanding of essential business principles, but expands the scope to include design thinking. This certification is earned by completing the ESB certification as well as Intuit’s Design for Delight Innovator Certification. The Design for Delight Innovator certification focuses on three domains surrounding design thinking:

  • Deep Customer Empathy – Understanding customers, their pain points, and reasons for their actions to help innovate and discover solutions.
  • Go Broad to Go Narrow – Brainstorming broad potential solutions and then narrowing those to determine which will most likely delight the customer and solve the problem.
  • Rapid Experiments with Customers – Experimenting and testing solutions with real customers to determine if problems will be solved.

Successfully completing the Design for Delight Innovator Certification and the Entrepreneurship in Small Business Certifcation v.2, will result in being awarded the Master Certification in Entrepreneurship.